humanizing ecommerce
The intelligence layer that thinks like the best in-store associate.
Replicating the judgment of the world's best women's apparel stylist.
THE GAP
Same size. Different shape.
Traditional ecommerce doesn't see a difference. Human stylists see three completely different people.
THE GAP
Same size. Different shape.
Traditional ecommerce doesn't see a difference. Human stylists see three completely different people.
THE PROOF
Validated with thousands of real shoppers.
3x
Conversion increase
40%
Return reduction
95%+
Product relevance
10 yrs
Of stylist-curated data
The Missing Ingredient
Everyone is building the infrastructure. Nobody encoded the judgment.
The industry is converging on AI, recommendation infrastructure and personalization.
But infrastructure can tell you what fits.
It still doesn't know what flatters.
Size knows
It fits.
Judgment knows
She'll love it.
THE DIFFERENCE
Expertise you can't prompt your way into.
Proprietary Flattery Intelligence Technology (FIT™) is trained to replicate expert styling judgment, not a general model guessing at taste.
Patented technology
Patent #12,136,228. The systems and methods behind the model are fully protected.
240,000+ hours of human data
A decade of stylist-curated training data. Irreplaceable, and impossible to scrape.
A fashion-specific LLM
Not generic AI wrapped in a retail prompt. A custom model built exclusively for body shape and flattery intelligence.
The Platform
The first human reasoning layer for apparel commerce.
Shape Signal
We translate body shape into a persistent shopper signal, creating a new dimension of relevance beyond size and preference.
Product Intelligence
We attribute every product for the characteristics that determine how it will interact with different body shapes.
Flattery Prediction
Our intelligence connects shopper shape with product attributes to predict which products are most likely to flatter.
Relevance Optimization
Those predictions optimize ranking and recommendations across the shopping experience, bringing the most relevant products forward wherever they are surfaced.
For Retail Leaders
The market is converging on AI. The winners will remember the human.
See what humanizing your assortment looks like on your site today. We'll run your live catalog through the shape engine and show you the flattery intelligence your shoppers are missing.